I was chatting with Joe Gugino the other day about his Why Knot Fishing events. He and his team are expanding from a local experience to regional and national.
It’s one thing to be local, but it’s another level when you decide to expand on a national scale. The risk is greater, the cost is higher and you need to tip the scales in your favor.
Working with some of the most well known Fortune 500 & Fortune 1000 brands in the world taught me how to effectively run 30-40 events at the same time in multiple cities.
It can feel chaotic, overwhelming and impossible when you look at the big picture, but if you break it down into these few steps it becomes more plausible very quickly.
- Research locations. Where is your target audience? With major brands we have it easy because they have all the market research to tell them where their consumer base is buying. If you don’t have all the tools to pull that data, then it’s important to hire an expert to help you pull that data from your social media. Once you understand where your market is, you can start narrowing down your event locations.
- Hire a competent team. You need to have boots on the ground to manage everything onsite because you won’t be able to be in 5,10,20 or 40 places at one time. Your team on the ground is your eyes and ears. They have your express authority during the entire event activation.
- Create consistency throughout all of your events. Your branding, messaging, staff training, event logistics, everything needs to be the same across the board. Discrepancies can cause issues with your brand messaging and your overall results.
- Set up your SOP’s. Your standard operating procedures can be as simple as a training manual for your staff. It needs to be a guide of “What happens if” or “If this happens, do that”. You need to be prepared for any variety of issues.
- Track everything. Create a system that tracks each location, shipper/receiver details, team/staff details, and any other relevant information to help you manage everything smoothly.
- Have contingency plans. Always have a backup. No matter how well prepared you are and no matter how good of a planner or organizer you are, something always goes wrong. So, if you know that going in, you can think about what could possibly go wrong and plan your backup plans accordingly.
These are your foundational functions of planning multiple events at the same time and will help you create successful events that can be repeated and replicated from location to location.
Are you ready to plan your next event? Or events? Book a 30 minute call here to discuss your vision.