As a business owner, you hate burning money, wasting time and not getting ahead. You’re tired, you’re stressed, and you need to see a return on the money that you keep investing in your business.
If you had your choice, you’d scrap the back-end of your business and put all of your energy and attention into serving your clients. That’s normal. None of us start a business because we want to be good at finance, legal, HR, marketing, operations, and all of the other skills it takes to grow a business. In fact, truly great entrepreneurs know the value of working within their zone of genius. Knowing the value of delegation, however, doesn’t make it any easier to know when we need an Operations Specialist, or when to hire a COO.
I get it.
Here’s the thing. You want to scale and make more money.
Higher profits mean you get to:
Delegate tasks that have been robbing your time and energy
Grow your team with quality professionals that don't need constant oversight
Scale your business to the next level
Reach your current goals
Be proud of having a successful business at the profit level you desire
Invest more time and money in the way you WANT to invest them
Travel more for leisure and personal growth
Spend more time with your family and friends
However, none of that’s going to happen if you don’t make a change, because:
Your lead generation strategies aren't working the way they need to
You can't figure out why no one is responding to your marketing
Your lead flow and customer mapping are no longer serving your business
You don't trust your team and it's causing you anxiety
Your existing lead quality is extremely low
Your Google Drive is a disaster
You're paying for apps & services that you're not even using
You find that you've been avoiding looking at your metrics
You're not holding your contractors and consultants accountable
You're not holding your team accountable, and you keep hiring more people to fix the problem
You keep hiring the WRONG people to fix the problem
When your operations are bleeding money, it’s directly connected to the lack of an established method for reporting metrics and statistics, general disorganization, and excessive spending on tools, employees, and services that you aren’t maximizing.
I could keep going, and talk about how:
Your infrastructure and workflows are broken
Your team is taking advantage of the chaos by underperforming
You're literally bleeding money and draining your accounts
Your entire company culture is fractured
Your goals and outcomes are not clearly established and are rarely being met
I see you. I feel you.
This isn’t an indictment against you or your business. It’s an intervention that you know you need.
Operating your business like this is exhausting and painful.
The last thing you want to do is focus on all of the problems. It feels like shifting gears and focusing on your business infrastructure and operations means that you won’t be able to serve your clients.
And if you’re not able to serve your clients then you aren’t bringing in revenue, which means it won’t be long until there is a cash flow shortage.
What if I told you there was a better way?
That if you were to:
Focus on operations and infrastructure
Train your team
Clarify expectations, goals and outcomes
Stop burning money
Create a positive culture
Build better workflows
You would actually make MORE money.
Is it time to delegate the intricacies of running your organization to someone else?
You, as the CEO, no longer have time to deal with the day-to-day operational details. The need for you to shift your focus has arrived.
You’re a CEO, not an operations specialist, or a financial guru, or a human resources expert. You didn’t start your business with the goal of wearing 500 hats and being a walking MBA. You started your business because you had an idea that you knew you could grow.
It’s time to step away from the Owner/Operator role and become the CEO. You are bringing in revenue, but you can’t seem to stay on top of “all the things”. You’re feeling overwhelmed. You’re throwing money at advertising and marketing without the ROI you were hoping for. You have no idea what your team is actually doing. It’s hard to see the 30,000 foot view of your business, let alone where it’s going next, when you’re down in the weeds.
But how do you even begin making that transformation?
Your expertise and knowledge is based on the services that you provide to your clients. Most entrepreneurs, business owners and companies started as an idea, a spark, a hope or a dream. Most of us never learned how to build a business in school and we created our businesses to serve people and fill a need.
Your business is busting at the seams in one way or another and it’s not necessarily good. Every company that I have worked with has infrastructure issues that are not easily visible to the untrained eye. As your Virtual COO, I work side by side with you in partnership to revitalize your operations and maximize your profits.
You’re re not quite ready to bring on a COO. Your business is thriving and you are needing to prepare for a boost in growth, team, revenue or all of the above. It’s time to evaluate where you can scale, what resources you need to add, what services you need to cut and what the best bang for your buck will be. My team and I will work with you on specific projects, events, operational infrastructure, workflows, systems and more.