If you want to scale your
business and increase your
profits, it's vital that you
focus on your OPERATIONS.
As a business owner, you hate burning money, wasting time and not getting ahead. You’re tired, you’re stressed, and you need to see a return on the money that you keep investing in your business.
If you had your choice, you’d scrap the back-end of your business and put all of your energy and attention into serving your clients. That’s normal. None of us start a business because we want to be good at finance, legal, HR, marketing, operations, and all of the other skills it takes to grow a business. In fact, truly great entrepreneurs know the value of working within their zone of genius. Knowing the value of delegation, however, doesn’t make it any easier to know when we need an Operations Specialist, or when to hire a COO.
I get it.
Here’s the thing. You want to scale
and make more money.
and make more money.
Higher profits mean you get to:
- Delegate tasks that have been robbing your time and energy
- Grow your team with quality professionals that don't need constant oversight
- Scale your business to the next level
- Reach your current goals
- Be proud of having a successful business at the profit level you desire
- Invest more time and money in the way you WANT to invest them
- Travel more for leisure and personal growth
- Spend more time with your family and friends
However, none of that’s going to happen
if you don’t make a change, because:
if you don’t make a change, because:
- Your lead generation strategies aren't working the way they need to
- You can't figure out why no one is responding to your marketing
- Your lead flow and customer mapping are no longer serving your business
- You don't trust your team and it's causing you anxiety
- Your existing lead quality is extremely low
- Your Google Drive is a disaster
- You're paying for apps & services that you're not even using
- You find that you've been avoiding looking at your metrics
- You're not holding your contractors and consultants accountable
- You're not holding your team accountable, and you keep hiring more people to fix the problem
- You keep hiring the WRONG people to fix the problem
When your operations are bleeding money, it’s directly connected to the lack of an established method for reporting metrics and statistics, general disorganization, and excessive spending on tools, employees, and services that you aren’t maximizing.
I could keep going, and talk about how:
- Your infrastructure and workflows are broken
- Your team is taking advantage of the chaos by underperforming
- You're literally bleeding money and draining your accounts
- Your entire company culture is fractured
- Your goals and outcomes are not clearly established and are rarely being met
I see you. I feel you.
This isn’t an indictment against you or your business. It’s an intervention that you know you need.
Operating your business like this is exhausting and painful.
The last thing you want to do is focus on all of the problems. It feels like shifting gears and focusing on your business infrastructure and operations means that you won’t be able to serve your clients.
And if you’re not able to serve your clients then you aren’t bringing in revenue, which means it won’t be long until there is a cash flow shortage.
What if I told you there was a better way?
That if you were to:
- Focus on operations and infrastructure
- Train your team
- Clarify expectations, goals and outcomes
- Stop burning money
- Create a positive culture
- Build better workflows
You would actually make MORE money.
Consulting
Is it time to delegate the intricacies of running your organization to someone else?
You, as the CEO, no longer have time to deal with the day-to-day operational details. The need for you to shift your focus has arrived.
You’re a CEO, not an operations specialist, or a financial guru, or a human resources expert. You didn’t start your business with the goal of wearing 500 hats and being a walking MBA. You started your business because you had an idea that you knew you could grow.
It’s time to step away from the Owner/Operator role and become the CEO. You are bringing in revenue, but you can’t seem to stay on top of “all the things”. You’re feeling overwhelmed. You’re throwing money at advertising and marketing without the ROI you were hoping for. You have no idea what your team is actually doing. It’s hard to see the 30,000 foot view of your business, let alone where it’s going next, when you’re down in the weeds.
But how do you even begin
making that transformation?
making that transformation?
First of all, stop hiring VA’s.
Second, let’s book a discovery call.
Consulting Packages include:
- 30 minute weekly call with Lany
- Business Audit & Assessment of the following: Funnels, Workflows, Services, Deliverables, SOP's, Culture, HR, Leadership
- Customized strategy to support your business goals and needs
- Operational support
- Team coaching and training on procedures and processes
- 12 month contract
Fractional COO
Your expertise and knowledge is based on the services that you provide to your clients. Most entrepreneurs, business owners and companies started as an idea, a spark, a hope or a dream. Most of us never learned how to build a business in school and we created our businesses to serve people and fill a need.
Your business is busting at the seams in one way or another and it’s not necessarily good. Every company that I have worked with has infrastructure issues that are not easily visible to the untrained eye. As your Fractional COO, I work side by side with you in partnership to execute your vision, revitalize your operations and maximize your profits.
Fractional COO Package Includes:
- Two 1 hour calls each month
- Business Audit & Assessment of the following: Funnels, Workflows, Service, Deliverables, SOP's, Culture, HR, Leadership
- Implementation of Audit & Assessment
- Implementation of Audit & Assessment
- Executive Leadership Evaluation
- Team Evaluation
- And more...
Done with you
You’re re not quite ready to bring on a COO. Your business is thriving and you are needing to prepare for a boost in growth, team, revenue or all of the above. It’s time to evaluate where you can scale, what resources you need to add, what services you need to cut and what the best bang for your buck will be. My team and I will work with you on specific projects, events, operational infrastructure, workflows, systems and more.
Done With You Package Includes:
- 30 minute weekly call with your Account Manager
- Business Audit & Assessment of the following: Funnels, Workflows, Service, Deliverables, SOP's, Culture, HR, Leadership
- A specific plan of action along with assigned team members from your team and your Account Manager to implement
- Streamline or create all processes and procedures
- Team training on all new systems, processes and workflows
- 6 month contract
Ready to stop burning money and
wasting time?
wasting time?
Bring in Lany Sullivan to harness the power of operations, scale your
business, and increase your profits.
business, and increase your profits.