Business Events Life

Vision Casting for Your Business

In the name of vision casting, many coaching and self development programs ask you some variation of these questions:

“What will your life look like one year now? 5 years from now? 10 years from now? What would your perfect day be? Who do you want to become?”

I’m not knocking any them — in my own book, Stop Wasting Time and Burning Money, there’s literally a chapter devoted to considering your vision. It’s all about doing the work of future casting, practicing visualization, and all that good stuff.

Knowing where you’re headed is common sense, and I’m here for it!

But Is the Practice Still Powerful?

By asking these types of questions so often, however, there’s the reality that potency can be lost. Sometimes questions strike us powerfully because they are novel. Admittedly, there is something wonderful about an unexpected prompt that asks us to think in new and different ways.

But when every life coach, performance guru, and internet sales page is throwing the same tired questions in your face, the novelty disappears quickly. (Or is that just my opinion?)

If you’re like me, you find yourself asking:

  • Are these overdone questions?
  • Have we used and abused them for far too long?
  • Is there still value in the unknowing and curious state that question puts you in?

I say yes…and no.

What Impacts Our Question Receptivity?

When I’ve been asked to answer the question about what my life will look like in a year, I’ve noticed the answer perceptibly shifts along with my mental state and circumstances.

The reality is, when you’re in a place of struggle, it’s hard to see past the struggle. 

When you’re in the muck and the mire, it can be a challenge in and of itself to pull yourself up. We’ve all been there. Trying to “look into the future” and see something positive and good in those times can be a real shit show.

Like…yes Guru Gary, a few years from now I can see a magical world where I didn’t accidentally fuck myself over by not paying enough taxes.

Peering even further for Mentor Mallory, I can envision a world where my alarm clock causes me to spring out of bed so I can rush to my journal and start my gratitude meditations. Maybe, assuming I haven’t had a heart attack by then, I’ll be grateful that I’m not working 2.5 jobs PLUS a side hustle while I try to get this business off the ground!

And revealing it all for Coach Craig, I’ll share a vision of my glowing future, filled with many miles run, crunches crunched, and downward dogs. (Thankfully I’m responding to him via Zoom, so it’s not immediately apparent that I’m rolling my eyes and eating Oreos in the same sweatpants I’ve been wearing for three days.)

Our circumstances and mindset absolutely impact how we envision our futures.

Being in a Good Place Makes Us More Likely to See (And Believe) in Good Things

When we’re in a good place in life, it’s much easier to look forward and see MORE good coming. From personal experience, I know that when I’m already practicing feel-good habits (like gratitude, movement, and setting aside money for taxes) and feeling grounded and positive, I tend to vision cast in a way that is, shockingly, much more grounded and positive.

Rather than responding grudgingly, or with cynicism or defeatism, I’m able to vision cast with a great deal of intention and a belief that my outcomes will be amazing. In fact, I would take it one step further and say I’m also more likely to believe in the vision I’m casting. I think, say, and believe more good things are possible when I’m coming from a position of strength.

That being said, I’m not saying to not do vision casting, or implying things need to be perfect in your life before you start creating a future vision. However, I am noting that I’m all about doing it while in the right frame of mind.

A few small steps that can help you get there?

Practice positive habits. Drinking enough water, being in the habit of gentle movement, building a journaling or gratitude practice: these aren’t things you wait to do in some perfect future. No! These are things that you can start doing now, in order to cultivate the mindset and sense of wellbeing that will help lay a stronger foundation for your desired future.

Believe In the Vision You Cast

I probably shouldn’t tell you this, but….

none – not a single one – of my past life vision casting practices ever came to fruition. (Is it too late to ask Guru Gary for a refund?!)

Sometimes better came. Sometimes different showed up. Other times, I simply struggled to believe.

The future I cast for myself didn’t feel like something that could ever be a reality for me.

Even though I know how powerful the practice of vision casting is, I also think that we’ve probably all had the experience of not believing in the vision that we cast, of not believing in ourselves.

We do this future-focused practice because our coach encouraged us to do it, or someone from stage said it was a great idea, or some book or influencer said it was what changed their life.

But when it comes down to it, it feels a little bit like trying on Aunt Thelma’s hundred year old girdle set. There’s way too much going on, nothing fits like it should, and you’re left feeling like it was too much, or too hard, or too complicated, or too obscure to work for you.

The Fly in the Ointment

And that’s the fatal flaw (or the fly in the ointment, if you will).

We try to jump into vision casting without making any effort to prepare ourselves for it in the present. In many ways, we treat it like buying a lottery ticket. We throw in our lucky numbers, we imagine how fun it would be if we were to win it all….and then we buy some cheap wine and go back to whatever we normally do.

Along with that comes the sneaky little idea that we’ll start making changes if the vision begins to unfold.

This is a problem because it lets us have the fun of vision casting (even if we do it ironically or cynically or from a dark, Cheeto encrusted part of our souls), without calling us into any form of work connected to vision creation.

Doing the Work

Before you begin vision casting and planning for what your life will look like in a year, or five, or ten….

Work on your mindset.

Your inner self.

Your habits and ways of being.

Find the deep work that needs to be done and lean into doing it.

Because that, right there, is where the change happens. That is where the magic is – in the present life that you’re literally living right now.

When I consider all of the years of goal setting and vision casting that I have participated in throughout my journey, the most powerful and impactful practices have occurred within the last 5 years. Not coincidentally, that’s also when I had actively started doing the deep work.

When I decided to dig in and change my life, that is when my life changed.

I stopped waiting for the big future win that was going to make everything in my life so different, and I started cultivating the soil and planting the seeds that would enable me to actually be part of co-creating the life I desired.

Change is Calling

The reality is, you’ve got to be willing to change if you want something different. 

We want different, we want better, we want that 7 figures, that fancy car, that travel lifestyle… yet we’re not willing to do the work to grow, learn, and improve who we are, how we live, the decisions we make and the words we speak in the present.

We’re not preparing ourselves for the future we’re casting, which means it’s going to come into being.

When I look back over the last 5-6 years of my life, I feel like I’m a different woman now. Don’t get me wrong….I was amazing then! But I’m definitely a better version of my amazing self today.

When I vision cast now, it’s with a completely different mindset.

It’s something I do with clear intentions, massive awareness, and the knowledge that, in a year from now, I’ll be better off than I am today. It’s also knowing that it won’t be all rainbows and unicorns.

However, I’m empowered to visualize with a massive belief in who I am, how I show up, and who I want to be.  

Look Inward & Develop Your Own Self-Belief

The next time someone asks where you want to be a year from now, I challenge you to first do the inner work to lay a foundation for your future self.

If you can’t stand strong in believing in yourself, consider working with a coach or mentor to help you get there. For myself, working with a coach saved my life (and my business!).

No, I wasn’t technically dying (it was all on the inside). But, I felt hopeless to create change, and couldn’t seem to see the forest for the trees. I was buried in my own self doubt, and working with a coach helped me shift so many things in my life, my thinking, my language and so much more.

I realized that, with all my previous vision casting and attempts at creating change, I was doing a lot of pretending.

Pretending to be ok.

Pretending to be happy.

Pretenidng I wasn’t fucking miserable and doing my best to hide it from the world.

Because honestly, I was NOT okay.

I couldn’t see beyond my face and my current circumstances, much less try to visualize life a year in the future. Doing some actual work around that was what allowed me to finally begin the process.

It’s also what allowed me to finally develop the business I had been dreaming of for so long.

Being Present Today to Build Your Business’s Tomorrow

Now, I help businesses create workflows, systems & processes, and optimal tech stacks.

Some people may think that sounds….


Honestly, it’s anything but.

I think of it as teaching you how to do the tangible work of building a business that is prepared for the future you’re casting.

You want to make an impact?

Scale to the next level?

Build a legacy?

None of it is going to happen if you haven’t built a sustainable set of systems that will support that dream. In the same way that you get to dig deep and gain inner clarity for yourself around who you are and what vision you’re cultivating, you get to do the same for your business.

How powerful is that?

Take a Breath (Or Two)

If all this vision casting and inner work is resonating, take a breath.

Take another one.

If you look back and consider your previous attempts at goal setting, vision casting, or other visualization practices, can you recognize the limitations?

Can you see how preparing yourself for the vision is the work of right now, in both your personal life and your business?

You are amazing. You have a purpose. And you are absolutely here for a reason. Choose to believe that, then take that next step. Odds are, you already know exactly what to do.


As the “get shit done” person who holds the answers to what stands between you and the crap that slows you down and takes up all your time, I’ve created an incredible online community so you can quickly and easily bring your ideas to life, get your business on track, and increase your profits, all while doing what YOU do best.

This community will provide you with support and accountability as you put all the moving parts of your business together. Join us, and share the ideas, questions, and projects that truly light you up and push your vision forward — join us!

Business Events Life

Life in 4500 Miles

Earlier this spring, I decided that I was going to do a road trip for 6 weeks or so. I had a client event that I needed to drive to, so I started planning out a journey around the event. It was going to be amazing. I knew I was going to move out of my apartment, so it seemed the perfect opportunity to feed my wanderlust and work. Plus, I planned to see friends and family along the way. Total win-win.

My intuition kicked in on a very specific piece of my journey, so I verified, double and triple checked that piece. Let’s just say my intuition was right like it always is.




They say if you want to hear God laugh, tell him your plans. 

This was no laughing matter.

My trip imploded from day 1, hour 2. 

It didn’t take long for my plans to go to hell in a hand basket.

So, what do you do when it feels like the whole world is falling around you?

You adapt.

At least that’s what I do.

I shifted and redirected.

I faced the storm head on…

And I lived to tell about.

“What doesn’t kill you makes you stronger”, they say. 

I feel stronger.

I feel more powerful.

I feel more raw.

I’m more open.

The next 3 weeks were a tumultuous ride. 

Storm clouds and sunshine.

Ups and downs.

Peaks and valleys.

Physically, emotionally, mentally, financially.

I’ve been pulled and tried and tested at every turn.

I haven’t made it out unscathed, but I made it through.

Leaning into the depth of pain.

Learning my strengths.

Owning my power.

Honoring my loss.

Accepting that I will never know the whole truth.

Even in this moment, I am still processing.

I am still shedding the hurts, doubts and questions.

I’m seeing myself in another light.

I’m giving myself grace.

Loving myself instead of judging.

As I type this, I am 24 hours away from this road trip ending. Yesterday, I drove 8 hours across the vast Nevada desert. 

Area 51 is all quiet in case you were curious 

As I drove across the vastness, I experienced my entire journey throughout the day and I reflected on the journey in every aspect.

I’ve crested 9,000 foot mountains and been on top of the world.

I’ve driven below sea level and experienced the dry, arid landscape.

I’ve driven through Monsoons and come out the other side to glorious sunshine.

I’ve driven through Death Valley, literally.

I’ve made friends, lost what I though was love, explored new opportunities for intimacy, received an outpouring of love from family and friends along the way.

I cried tears of angst and pain.

Been pissed off as fuck.

Been rescued.

Shown up for myself and others.

Honored commitments.

Hid out and hibernated..

Recharged, rested and rejuvenated my heart, soul, mind and body.

Allowed creativity to come through.

Laughed so hard I cried.

Snuggled with all the fur babies.

Slept in and stayed up late.

Nourished every part of my life with goodness.


And forgave some more.

And had to forgive even more.

Life is this incredible journey and we get to choose how we show up to it. 

It’s full of crazy storms that come flying across our path

It’s also full of sunny, calm, lay on the beach kind of days.

It’s perfectly imperfect.

And we get to choose how we move through each moment. 

We get to recognize how and why everything comes shows up in our lives.

What we are attracting and calling in.

I don’t know if I have failed or passed this test.

Is this even a pass or fail moment? 


Maybe not.

What I know is that I faced the challenges. 

I see me.

I honor me.

I love me.

I forgive me.

And now, no one’s gonna fuck with me. 

While this journey may be ending, the lessons are still being integrated.

The moments and experiences will continue to teach me about how to BE.

About how to show up.

I want to learn these lessons this one time please. 

A repeat is not necessary. 

I want to encourage you to travel. 

To journey beyond your borders and limits. 

Get outside your comfort zone.

Challenge your own status quo.

Face the storms of life.

Embrace the journey in all of it’s peaks and valleys. 

Be seen. 

Be vulnerable.

Be transparent.

It’s scary as fuck.

It’s empowering as fuck too.

Business Life

Do You See Me?

I’ve just come home from spending 4 days in the Southern California mountains in a retreat with 12 other incredible leaders. I went in with trepidation knowing I would have a choice to step into this space of vulnerability and visibility.

You see. I’ve always been the strong one. The resilient one. The one that bounces back. The one that doesn’t cry.

My claim to fame is my adaptability.

When life zigged, I zagged with apparent ease.

At least, that’s what I wanted you to think.

As I went into this retreat I knew that I would be different on the other side. I knew that I needed to be different on the other side.

I knew that for me to step into this next level of my life and business, I was going to have to bust down some walls and show you who I really am.

There is a part of me that I’ve never wanted anyone to see.

I never wanted to show the cracks in my walls.

I was afraid of being judged.

I was ashamed.

I didn’t think I was worthy.

I’d forgotten how to love myself.

I didn’t know what you would think about all of my failures.

I want to be seen and understood. Loved and accepted.

But I did’t want you to see me.

I did’t want you to see the hurts, the shame, the judgments, the weight of this burden that I have carried around.

Would you love me less?

Would you avoid me?

Would my vulnerability make you uncomfortable?

Would you shame me?

Would you judge me even more?

I was afraid of your rejection.

I was hiding behind my fear.

“What will people think of me?”

That is one fucking powerful question that holds so many of us back.

So, here I am in all of my glory; hurts, scars, failures, warts and all.

Do you see me?

I see you.

That’s what we all really want and need, right?

To be seen.

To be understood.

To be loved.


As I step into this next iteration of myself. My highest self. I am showing up for me. I honor all of me. I love me. I will care for my heart and my soul first.

Because that is true love.

I see me.

I see you.

You get to choose.

I get to choose.

I choose me.

What do you choose?

How will you show up?

Will you choose to walk away from the fears that have held you back?

Walk with me down this path.

Acknowledge your fears.

Face off with them.

Release the shame.

Release the guilt.

Release the judgment.

It only holds us back.

Release it all with me.

Let’s link arms.

Let’s rise.

Let’s step into more love.

More honor.

More truth.

For that is where we grow.

This former version of myself that played small is no longer. I am stepping into this new space ready to fulfill my vision, mission and purpose.

I will not let me failures or fear stop me.

I am bigger than they are.

Will you join me?

To change this world, we can no longer play small or BE small. We are strongest when we do the inner work. When we dive deep. When we crack our hearts wide open. When we take responsibility. When we release all the shit that has held us back.

*Side note – I encourage you to follow and connect with Ruby Fremon on all the social channels. Attending her Activation Retreat was one of the best decisions of my life. I don’t say that lightly and I don’t promote very many people or their work. I deeply trust the work that Ruby creates and you will not regret connecting and working with her.

Business Life

On My Mind

I’ve written 3 different incomplete blog posts tonight in one document as I have so much on my mind and it’s all flowing, but none of it makes a lick of sense together and I literally said out loud to myself, “What’s the point?” 


I want to tell you about how I do this thing and withdraw from social media because I just don’t give a fuck about it and then I want to share a simple update on my health (no pity wanted/needed) and then I want to tell you how random this month has been. <<< Yes, that was a run on sentence for all of my grammar nazi’s out there. I want to remind you that we need to stop “shoulding” all over each other and ourselves. I also want to remind you that people around you are going through some serious shit in their lives and we really have an opportunity to practice more grace, love and kindness.


So, here I am tonight trying to articulate all the things. Maybe that “should’ encompass it all, but maybe I can figure out how to tie these thoughts together. 


Are you game for this bit of randomness that is about to ensue? Here’s what’s on my mind….


Piece of Randomness #1


I do this thing. 


I withdraw.


I withdraw from being present on social media. I do it regularly. My coaches and my friends in the online space tell me I need to be consistent with my content. I don’t disagree.


But I still withdraw. 


I simply don’t care to be present online when it feels like work. When I have to show up because that’s what the “social media construct” says that I have to do. I show up for things I love and am passionate about. Social media is not one of those things.


So, I withdraw.


You see, I simply don’t care what the social media “rules” are. I know from a business perspective what works and what doesn’t work. I have great social media pros around me. I tell clients what they need to be doing for social.And oh the irony, as I work with clients on all their strategies for marketing, visibility, communications. It all has a large amount of social. When it comes to my own personal social accounts, I couldn’t give 2 fucks, much less 1 most days. 


Am I a hypocrite?


You may think yes, but I will have to disagree. 


We get to choose. 


Each and every day we get to choose how we show up, what we do, how we be, what we wear, say, eat, etc, etc. As a human BEing with that powerful knowledge and ability of choice, I have chosen to not be so present on all these platforms. 


I may one day regret it, but I can’t really see that happening.


This may or may not be a permanent choice. Either way, I know that I will be ok with it because I chose it. It was not forced upon me. 


I’m really choosing more and more where I want to be present and more often than not social is not really that place. I know that for business it would be good for me to stay consistent, but I think it’s time I really figure out why I am on social media and what do I want out of it. 


You know what’s great?


How I show up or don’t show up on social media has ZERO impact on my clients. What matters is how I show up for my clients in person. It matters how present I am to their needs, vision and goals.


Piece of Randomness #2


October has been this very interesting month for me. Quiet, peaceful, a deep lull, lots of rest, lots of surrender, lots of meditation with my favorite playlist, lots of BEing, an underlying desire to DO. I really have wanted to do so much, but I physically and energetically couldn’t. 


Initially, I tried to force things to happen and that backfired on me, so I very quickly shifted to ease. Ease and flow has been my thing all year. I lost it for a few months this summer, but got it back in late September. Even as I write this, trying to articulate how this month has been on an energetic and spiritual level is difficult. The month was not difficult though. I feel like I’ve been in total surrender. I’m allowing things to happen or not happen and staying in a space of peace and ease. 


I’ve been super tapped into one of my new favorite groups called Beautiful Chorus and today as I was listening to a song called “I am connected”, I realized how deeply I am connected to myself right now. More than I have been in a long time. I was pretty fucking proud of myself, to be honest. I wouldn’t always acknowledge and love myself for these moments and realizations before. 


While all of this has been going on, my health stuff has flared up because I still have moments where I am overdoing it. You see, what most of you don’t know is that more days than I care to admit I am sleeping 14-16 hours a day. My body is EXHAUSTED. I can barely keep my eyes open. Only a few close friends and my coaches and mentors have known the depth of this stuff. I’ve been showing up and being present and then coming home and literally crashing. 


This is fucking hard. It goes against everything that I have been and do in my life. I’ve always been high functioning, but I have to admit; I was burning the candle at both ends. My DOing self is an over achiever to the highest degree. I have literally burnt myself out. There are people in my life who think I am lazy because I need to rest so much, so I have kept it close to the vest. I simply haven’t wanted or needed the judgment or opinions. 


I’d love to be able to say that I am past all of this, but I am in the middle of healing my body. It’s a process and a journey that I will continue on until I am healed. 


Here I am. All of me. Vulnerable. Raw. Open. Real. 


Piece of Randomness #3


September was SUPER stressful and sad. Full of death and grief. Full of angst and worry. Full of setbacks in my health, life and work. September was the end of a 90 day stretch of travel, major heartbreak, massive breakthroughs and so much love. I drove to LA for a 4 day retreat in mid-September that changed my soul and my trajectory. 


We all have stories that we tell ourselves. We have been selling ourselves a bunch of bullshit and lies. This is me raising my hand admitting that I’m still telling myself stories today. I just catch them quicker. 


I have faced so many layers of my stories, but there was one that was so deep that I never looked for it. I thought it was fear. Then I thought it was rejection. They were both present, but there was something deeper I needed to uncover and face. 


I didn’t love myself.


I couldn’t even say it out loud. 


Even typing it now it brings tears to my eyes to share this. This is deeply personal. 


I have faced some awful, evil, malicious shit that was dished out to me and over time I stopped loving myself. I stopped feeling worthy and good enough. I wasn’t deserving. I was ashamed. Embarrassed. Judging myself so very harshly.


I have so much love to give. I gave it freely to others, but I withheld it from myself. Going into this retreat, my goal was to love myself when I came out of it. This retreat was amazing, but it required devotion to peeling back the layers and facing your shit. 


I’m always fascinated and surprised at the layers that we keep uncovering as we dive deeper into our souls. Just when we think we’ve dealt with an old story or layer, a new and different light is shed on it from another angle. 


This life is full of growth and lessons. I will continue to be willing to grow and learn on this journey.


Looking back at October I think that part of my lesson this month has been about self love. Allowing myself grace. Allowing myself to BE in the moments. To remember to be in ease and flow. To give forgiveness….to myself. 


I am love. I love me. I love you.

Photo taken by me in East Mesa, AZ – Aug 2019

Business Life

Stepping Back Into Who I Am

I was a broken, dejected, lonely shell of my former self.

During the summer of 2016, I had a conversation with my coach that forever changed the trajectory of my life.

I had lost all faith in myself.

I had no confidence in my abilities.

I had to start all over and didn’t think I would be able to even scratch the surface.

I specifically remember saying that I don’t have any skills.

I had no idea what to do with myself.

I didn’t know how to start over.

You see, she saw something in me that I couldn’t see for myself.

She saw the powerful, vibrant woman that I am and that I was created to be.

She had faith in me when I couldn’t even fathom it for myself.

She knew what I was capable of even though my doubts were like giant mountains that I never thought I’d be able to overcome.

She believed in me when I had forgotten how to believe in myself.

It propelled me forward.

Those doubts stayed with me for a long time.

That faith in myself was slow to return.

That confidence she knew I had deep in my soul was still elusive.

But she kept believing.

She kept speaking into my life.

Challenging me to believe in myself.

Encouraging me to get out of my own way.

Reminding me that I was brilliant and powerful.

She stood in the gap until I could stand for myself.

I began to believe in myself again.

I began to have faith.

There was this one little but big thing.


It was waiting in the wings.


You see, when I said I had no skills.

I was lying.

To myself.

I was afraid…

Of being vulnerable, admitting my failures, of being judged, of starting over…


What if I failed again?

What would she think?

What would everyone else think?

How do I face it all?

But, here’s the thing.

I’d had MASSIVE success in my past.

I’ve run multi million dollar projects, events and financial branches.

I’ve trained employees and other management positions.

I’ve sold millions of dollars in mortgage loans.

I was a top producer.

I was the most profitable event manager.

I was brilliant, skilled, talented and very successful.

But I walked away from it all because I was unhappy.

I pursued my passions instead of financial gains.

I sought out what my soul craved.

And in the eyes of the world and those around me I was failing.

I had failed.

I made choices that made me happy, but didn’t conform to standards that others had for me.

I no longer wanted to do what society required.

I wanted to be free.

But, I didn’t know how to do it.

I didn’t know how to BE free.

So, instead of owning my choices and why I made them, I made excuses.

I shrank.

I created stories and replayed them over and over to myself until I believed them wholeheartedly.

I told myself I wasn’t good enough. That I was a failure and so much worse.

I hid so much of it from the world.

I put up my walls.

I had a brilliant mask.

But the cracks were starting to show.

And by the time 2016 rolled around and I began working with my coach, the walls came tumbling down.

There was no more hiding.

It’s been quite an epic journey for the last 3 1/2 years.

I am not the woman I was then.

I’m not the woman I was a year ago.

I’m not even the woman I was 6 months ago.

This week I realized that my heart and soul were open enough to step back into that successful confident woman I was back in the day.

This time it’s different.

This time I’m happy.

This time I’m designing my life.

This time I faced my demons and won.

Working through all those old hurts, stories, traumas and lies was helpful.

But building up my belief system and my faith in myself over the last few years has been beyond powerful.

Recognizing that the talented, skilled, amazing confident woman still resided in my soul makes me unstoppable.

Working with a trusted coach and mentor has been one of the most life changing and impactful gifts I could have ever given to myself.

I’ll be forever grateful that my coach was willing to stand in the gap while I got my head out of my ass.

I couldn’t imagine a better time to release all the old stories and traumas than right now in the midst of the 12:12:12 Full Moon that we are experiencing.

Business Life Operations


Trust: a firm belief in the reliability, truth, ability, or strength of someone or something

As the CEO of your business you see the big picture, you know the direction of your vision and yet you are overloaded with all of the work. 

It’s hard to let go and trust someone to carry our vision forward. To let someone share your burden and allow you to step into your next level of creativity and service.

This is the challenge. 

To trust. 

To lean in and know that you can trust yourself and trust your team to support the vision and mission.

To trust that they have your back.

To trust that you won’t fail them and they won’t fail you.

To trust a new process.


It’s huge.

It’s heavy.

It’s scary.

When you can step into it though, it’s worth it.

It’s like taking that leap out of the plane and praying to God and the heavens above that your parachute opens.

There is that moment you pull the ripcord with the question in the back of your mind… “Will it open?”

When it opens you are able to release that lurking fear of falling to your death and know that the leap was worth it. 

I have been experiencing this struggle of trust myself lately. 

The question I have been leaning into lately is….

How much do I trust myself?

I have made some decisions in my business recently that were big for me. I hired TWO new team members on my team.

While it may not seem like a big deal to many, this was a huge deal for me. 

After I onboarded my team I felt the release, excitement, and space that I gave myself.

Why didn’t I trust myself? 

Here’s why…

We’re in the middle of a global crisis and I’m making a decision to grow my business. That’s a HUGE leap of faith and trust in myself. 

But you see, there is a back story. 

Isn’t there always?

I’ve had staff before. I loved having a team. Working together, delegation, innovation, creativity. All of those things are amazing when you have a team.

The last time I had a full team and not just outsourcing to contractors was back from 2005-2007. Right before the full crash of 2008. 

Before the crash hit the full marketplace, it hit my industry a year early. We suffered major casualties and my business took a hit which caused me to layoff my staff and close the doors of my business

It sucked.

I hated laying off my team.

It hurt my heart.

I had committed to them and they had committed to me.

I was not prepared for that crisis.

So, here I sit this month in the midst of a global pandemic, buried in work up to my eyeballs, full of gratitude and scared that if I hire someone I’ll have a replay of my past.

I knew that I knew that I knew I needed to hire my team so that I could give myself some relief and better serve my clients in the long run. 

So, I did took the leap. 

I’m re-learning to trust myself.

Where are you struggling with delegating, scaling your business and trust? 

I challenge you to be curious about your level of trust and learn to lean into it. Growth is exponential when you can trust. 

If you’re ready to scale your business to the next level and are looking for the next steps, let’s set up a time to chat. Shoot me a message and my communications manager will send you my calendar link.


This Journey Called Life

There are moments in our lives when we look back at them we see them as pivotal and they changed the path we traveled. Those moments can be sad, happy, amazing, devastating. They can catapult us in a new direction, but we do have a say in how we handle these moments and what the path before us can look like.
I can look back on life and see specifically a half dozen moments in life that changed my life. I know there are more if I were to look deeper. I’ll leave that for my coaching sessions.
As I sit here today, I know that I never imagined this point in my life. Don’t get me wrong life is not bad.
When I was a little girl, I bought into the fantasy of being married for 50 years to the love of my life with 2.5 kids and a house with a white picket fence. A perfect life. Whoever sold us that fantasy really messed up. There is NO perfect. Or is there?
What if I said my life WAS perfect just as it is?
My dad breaking his back when I was 12, marrying my highschool sweetheart at 19, divorcing that said sweetheart at 26, starting a business, losing a business, a miscarriage, starting another business, mom fighting cancer, traveling the globe and all the diversions, celebrations, and moments in between. The friends gained and lost. The births. The deaths. The tears. The joy. The successes. The losses. The pain. The hurt. The betrayal. The gratitude. The happiness. The adventure.
What if all that IS perfect just as it is?
They say that you only live once. YOLO. But I lean more towards, you only die once. I live life every single day. It doesn’t always look or feel perfect, but I am living an amazing journey. The woman I am today is unrecognizable to my 12 year old self, even to my 25 year old self. I’ve not done everything that I thought I would do and I’ve also done SO much more than I ever imagined.
I can’t compare my life to anyone else. I’m walking in my own shoes and no one else’s. Walking in someone else’s shoes isn’t always as desirable as we may think it is. We hear and see a lot of picture perfect lives on social media, or what appears to be picture perfect. Remember looks can be deceiving. When I traveled in 2017, I received lots of comments and messages from friends and curious observers about how awesome my life looked and how they wish they had my life.
They had no idea of the daily challenges and struggles I went through traveling the globe. Please don’t feel sorry for me. I traveled the globe for 8 months and it was incredible, but it was not without challenges. It was far from perfect, but it was my journey.
I’ve learned over the last few years to really take hold of life more than ever and just go for it. I’ve always been fearless, but I’ve grown into another level of myself that is more aware, more loving, more adventurous, more committed, more forgiving…just more. I also find my tolerance level for bullshit has gone to ZERO, nil, nada…like don’t even try to pull something on me. I don’t put up with petty nonsense. You can take your petty bullshit and don’t let the door hit you in the ass on the way out of my life. ZERO TOLERANCE.
Even the bullshit is perfect, right?
I put up with a lot of it for a very long time in my life. I wanted to please people. I thought I had to show up a certain way. I was too much for some people and not enough for others. I finally learned that I needed to figure out who I was; who I wanted to be and then once found, NEVER let it go.
The woman I am today is because through it all, I thrived. I blossomed. I weathered the seasons of life. I’m like the caterpillar who has finally become a beautiful butterfly. I’m strong, delicate and beautiful inside and out.
This journey called life is… PERFECTLY imperfect.
I want to encourage you to look at life through a different lense. You are perfect just where you are in this moment.


I’m Only Human

I’m human and I procrastinate.
Don’t get me wrong. I get a TON of things accomplished.
My clients are happy.
My proposals are sent.
My content is written.
My house is clean.
My laundry is done.
You get the point. I’m on top of my work in life and business.
So, what do I procrastinate on?
I avoid the hard things. The things in my subconscious that force me to face off with myself. I have a couple of coaches and a Mastermind group that are all soul/business based which means we dive beyond the action steps and doing the work in business. We also have a spiritual, mindful, soulful practices that help me be a better person; be more aware and conscious with all things in my life.
This means that there are personal things, past and present, tucked deep in my subconscious that I get to face off with. It’s not always pleasant and it can be hard.
Hard to open up.
Hard to acknowledge something.
Hard to face off with myself.
So, I avoid it. I intentionally look for other things to DO rather than BE in the moment and grow past whatever has come up.
I hardcore procrastinate when if I only faced off with that thing it would be over and I’d be on to the next. Instead I make it hard for myself.
I’m human and I’m a work in progress.
Two years ago I wouldn’t have even seen or acknowledged my avoidance. Today I see it immediately and more often than not I’ll work through what shows up, but there are times where it’s just to great for my conscious mind to work through.
When  I find myself in this situation I reach out to my coaches and ask for support. They know and love me and show up in a big way to help me. It still may take time to work through it, but I know I’ve got someone who has my back and will help me.
Recognizing my shortcomings and weaknesses and asking for help makes me be better each and every day. I’m perfectly imperfect, and I show up every day asking for help to be the best version of myself.
I still procrastinate and I laugh at myself when I recognize it. I don’t beat myself up. I laugh because I’m learning and growing.
I love myself regardless of my faults.
I’m only human.

Business Events Life

Finding My Passion

Ten years ago I stumbled upon events.
I had spent the previous 10 years in the world of finance and lending. I managed portfolios of $5-10 million dollars. I prepped and passed corporate, state and federal audits that occurred on a regular basis.
I was REALLY excellent at what I did. Management, HR, staff training, sales, marketing, customer service, budgets, reconciliation, organization, and so much more. I was so good, that I became the manager that mentored all the new managers as they came up. The stress was indescribable.
I never realized my value and worth.
I hated my job. No matter how good I was, I was never good enough and it didn’t change my dislike of my work. Long story short, the market tanked and I happily jumped out of it.
For about a year I floated around looking for something different. Every opportunity that showed up was back in sales, finance, lending or insurance.
It was NOT what I wanted.
One day my chiropractor told me that the company next door to her office was hiring. It was an ad agency. They were looking for a marketing/event manager. I had no experience in events and was clueless about branding and advertising.
Still I wanted the job. I faked my way through the interview and became the new event manager. I learned very quickly.
I adapt like nobody’s business.
Within 60 days I was running $150,000 to $1million dollar events, working with VP’s and other marketing executives from brands like Pepsi, Disney, Jeep, Wal-Mart, Aveeno, HBO, John Frieda and so many more.
I carried my skills from my previous finance and management into this job. I loved the work. It was massively high stress which I knew how to handle from my previous career. I showed up in excellence, but I was never truly valued. I was another cog in the proverbial corporate wheel.
Today, I carry the depth of the past 20 years of experience into my strategy sessions and production for my clients. Events don’t stress me out. You can’t throw me anything I’ve never seen.
I LOVE events. We use over use the word love these days, so let me sum up this feeling. 
Creating events fills my soul. I’m at my happiest and most fulfilled when I am in creation mode. Being able to take a vision or dream and create if from nothing is pure magic. The impact and ripple effect of the human interaction is powerful on such a deep level that if you aren’t paying attention you might miss it. I look for it. That ripple is truly what events is about for me.
Are you ready to discuss your next event? Let’s set up a time to chat.

Business Life

I Grew Up in Amway

I grew up in Amway.
You’re first reaction I can already hear it…. Amway???
And see that cringe on your face? I knew it was coming.
As the oldest of 4 children I experienced quite a bit of the Amway scene as a child and young adult.
I’m not going to sit here and bash the company. I don’t really care if you like it or not. I want to share some of the positive things I picked up as a kid.
Please, I could have been subjected to worse environments…you know like crack house and pimps. See Amway’s not so bad now, huh?
I digress.
I spent a lot of time around different meetings and conferences. I grew up reading Charles Capps, Norman Vincent Peale. I met the Devos family at one point. I was shown a positive outlook on life. I was given some insight into owning your own business.
Products. Clients. Sales. Follow up. Fulfillment. Delivery. Meetings. Presentations. And more.
My parents were trying to create more opportunity for themselves and more income. Who can begrudge anyone that hope and dream?
Certainly not I.
I’m the only one of my siblings that is an entrepreneur.
I’m the only one who has jumped off a cliff, taken the chance, embraced the risk more than once and rode the wind of success or failure.
And I’m still here.
I haven’t thrown in the towel. I’m still pursuing my dream. I’m out there putting myself on the line every day saying I’m here.
I own my struggle and lessons.
I back in my success and glory.
I rise.
I fall.
And I rise again.

I learned….
Personal Development.
Overcoming Obstacles.
Managing People.
Leading People.
How to Sell.
Open Ended Questions.
Month End Close.
Making Orders.
Taking Orders.
Fulfilling Orders.
Basic Accounting.

But I also learned….
Power in Reading.
Relationship Building.
How to talk to People.
How to Share a Story.
How to be Relatable.
My parents journey wasn’t always easy, but I learned so much. My foundation was forever set. No matter how much I fall.

I will always rise.