Events: Power of Communication

Communication can sometimes be the hardest part of an event. The details are manageable, but sometimes the people involved are not. You will deal with a wealth of personalities, opinions and experiences that you may not enjoy engaging with. Put your ego aside and listen first. Digest what is being said to you and then make sure that you clearly and concisely craft a response that does not incite drama.
Communication can be a challenge no matter what you are doing in life or business, but let’s focus on the event application of it.
Why is communication important for an event creator, planner, founder or host?

  1. It leaves no room for questions
  2. It eliminate worry and concerns
  3. It creates an open dialogue
  4. It creates clarity

Communication these days comes in many forms; email, calls, text messages, Facebook messages, Google Hangouts, Skype, Twitter Direct Messages and even public posts on social. It’s a wonder we can even keep our communication clear these days. As an event planner, I work hard to keep my communication with my clients down to just a couple of vices when it comes to communicating about an event. Typically, email is the first form of communication, then calls, text messages and somehow Facebook messages get thrown into the mix (even though I still hate Facebook). The more complex an event, the simpler your form of communication should be. There are so many elements to manage and execute on during an event, you want to make sure that your communication is clear for all parties involved.
Clear communication really helps to eliminate the stress, burden and annoyance of someone saying “I didn’t know”. Trust me on that one. Usually I am running more than one event at a time, so I am dealing with different personalities, opinions, expectations, etc, etc and I have to be able to navigate them without getting myself into trouble. We’re all human, but sometimes we forget and take our frustration out on the person delivering the message not thinking about the ramifications of our form of communication, tone or words.
Let’s talk about events that I have run in the past. When confirming event details with speakers, I prefer a very clear and detailed form of email that lays out all their needs, deadlines, expectations, reservations, etc. Sometimes these emails can be long, but I make sure that they are extremely clear. I even have it proof read by someone not on my team (who would know all of the details) to make sure that it makes sense to them (as someone not in the know). I make adjustments on clarity where necessary and then shoot the email out to the speakers.
Would it shock you to know that more often than not 20-30% of the responses ask questions regarding items that I clearly laid out in my email?
Probably not. It doesn’t surprise me either.
We move through our days too quickly. We skim emails. We scan for what we recognize and then we shoot from the hip. We’re all guilty of it. I’ve done it myself. Now, what if we as event planners, event creators, speakers, vendors and all other active participants slowed down for a hot minute and read through the email before jumping all over the messenger? That would be quite a novel idea.
Let’s flip the script a bit. I was invited to speak at an online conference. I spoke with the host about the details and said I was definitely interested. That was the last I heard about it until about 15 days before the conference when I reached back out again to the host. I was getting ready to finalize my content and I wanted to make sure that my presentation and delivery was what they were looking for. After about 45 minutes on the phone and 20 questions from me to the host, I felt I had a good understanding of what they wanted. A week later I received a message from the host asking me when I could record. I was confused because nowhere in our previous conversations had they mentioned me recording my presentation with them. At this point I was already pre-recording my content and informed them so. They agreed to let me move forward with the pre-recorded presentation. My team finished compiling the presentation and I delivered it via email to the host. Wouldn’t you know, I received an email in response that informed me that I did not use the event branded template.
Again, nowhere in our conversations did a branded template ever come up. Might I remind you as well, that up until that point I had still not received any details about the event, expectations, deliverables, timing, etc. NOTHING. I even had to ask for an affiliate link after the host complained that no speakers had been promoting the event. I informed the host that I would be happy to promote it, but I never received an affiliate link as verbally promised.
I promoted the heck out the event, but I never saw the host promote the event until 4-5 days prior to it going live. Now, the day before the event I received an email geared toward participants informing them about all the good stuff happening during the live conference. It said that the speakers would be showing up live during their sessions. Guess who never received an email from the host letting her know when her session was going to be live so that she could show up and serve the audience properly. You guessed it… This girl.
Needless to say, the communication on that event is a prime example of what not to do as a host/event creator. Please take care of your speakers and communicate with them actively and often. They want to show up and do their best for you and your tribe.
I was recently chatting with another event planner and we were swapping stories as we all do about specific scenarios that we run into with clients. She shared with me that she resigned from a client because one of the major issues was communication. The client doesn’t like to repeat herself and gets upset when she has too. Understandable. Here’s the glitch. The client doesn’t give clear instructions in the first place. She’s all over the board and so when her team returns to her to get said clarification she loses it.
Events are hard enough as it is, so the client who doesn’t communicate wants, needs and desires clearly throws a monkey wrench into the whole thing.
Here’s the thing, to create something amazing and to keep the entire team, vendors and venue on task and on the same page this communication thing has to be worked out.
If someone from your team comes to you and doesn’t understand your instructions or the vendor is not clear or g-d forbid the venue is not clear; DO NOT BITE THEIR HEAD OFF. Pause. Breathe. Take responsibility. Ask them what they did not understand. Repeat what they said to you, so they know that you heard them (and didn’t lose your shit). State your instructions as clearly as you can and then ask if they understand or have any questions that you can clarify.
This is common sense, but we are not taking the time to communicate.
Let’s review….
Why is communication important for an event creator, planner, founder or host?

  1. It leaves no room for questions
  2. It eliminate worry and concerns
  3. It creates an open dialogue
  4. It creates clarity

It’s time we all learned to communicate better.

Original version of post:


Events: B2B versus B2C

I was recently asked about B2B and B2C events and my simple statement was, there is inherently very little difference between the two. The tactics and logistics are nearly identical. The biggest difference is your audience, hence the B and the C.
Your business and consumer clients will be attracted by different marketing and messaging, but when you work with your marketing team… it still is all the same.
No matter who your audience is, you will always target your messaging and branding TO THAT AUDIENCE.
You are not going to go after a business with a sexy Carl’s Jr. ad and you won’t go after your consumer with an ad from Oracle.
So the question really becomes null and void about the differences in the actual event. The difference is in the marketing. When it comes down to it, you are still marketing to people but with a different purpose and focus.
Businesses are realizing that they need to be more relevant, more human and more attractive to their buyer. Which means that when we are creating an event, we are still catering to the human need to experience something.
Whether we are creating a very structured business event or a very loosey goosey festival, we are still focused on the experience that the “people” are going to have.
The foundation of creating an event will always be the same. We as event planners don’t care who the audience is in a general sense. We care about the experience that we are creating and how we need to create it. I was going to tell you that the other difference is the content, but it’s really not. You can educate, teach, lecture and train in both a B2B or a B2C event. I’ve seen, done and attended both.
Overly simplified, a B2B or a B2C event looks like this:

  • Research and secure venue, F&B, all meeting spaces and room blocks – Event Team
  • Research and secure A/V – Event Team
  • Research and secure all staging/lighting needs – Event Team
  • Research and secure all event tech – Event Team
  • Create all marketing messaging – Marketing Team
  • Create all marketing collateral (digital and onsite) – Graphics and Event Team
  • Market/Promote Event – Marketing Team
  • Develop content – Event Creator
  • Research and secure Photographer and Videographer – Event Team
  • Registration Page (Ticket Sales) – Digital Tea,
  • Onsite Registration – Event Team
  • Agenda Creation – Event Creator and Event Team
  • Design and Decor – Event Team
  • Event Management – Event Team
  • Secure Sponsors – Sponsorship Team
  • Secure Vendors – Event Creator
  • Set up, Tear Down – Event Team & Venue Staff

Oops! I think I just made event planning look super easy to some. Let me be clear, within that list is a 1,001 details that need to be handled and managed, but the point of this is to show you that we as event planners do not change how we plan and run an events, regardless of the B or the C.
Now with all that being said, let me go back to the experience. The experience will be very specific based on the B or the C, but remember we are still catering to the ‘HUMAN” experience. With the B experience, you may do more high end networking or cocktail parties. You will provide opportunities for your B’s to connect with each other in a very professional atmosphere. While your C experience may be all about the excursions and play.
What I would like to really emphasize and remind you is that no matter what, there are people involved in both. I think the B2B world gets SO stuck in business that they forget to play. You can and might want to consider adding in play and excursions to the B2B events. The depth of the experience will change and you create opportunities for your audience to build a relationship beyond the cocktail party, business card exchange.
What if you created more team building exercises that required your B’s to work together and collaborate more. You allow them to showcase their brilliance and to see each other in action. You allow them to build trust and rapport more quickly than they will by just having a conversation over an alcoholic beverage.
Remember, whether you are in a B2B or a B2C environment, your focus needs to be the people and the experience.
Are you ready to plan your next event? Or events? Book a 30 minute call here to discuss your vision.


How to Plan and Run Multiple Events at One Time

I was chatting with Joe Gugino the other day about his Why Knot Fishing events. He and his team are expanding from a local experience to regional and national.
It’s one thing to be local, but it’s another level when you decide to expand on a national scale. The risk is greater, the cost is higher and you need to tip the scales in your favor.
Working with some of the most well known Fortune 500 & Fortune 1000 brands in the world taught me how to effectively run 30-40 events at the same time in multiple cities.
It can feel chaotic, overwhelming and impossible when you look at the big picture, but if you break it down into these few steps it becomes more plausible very quickly.

  1. Research locations. Where is your target audience? With major brands we have it easy because they have all the market research to tell them where their consumer base is buying. If you don’t have all the tools to pull that data, then it’s important to hire an expert to help you pull that data from your social media. Once you understand where your market is, you can start narrowing down your event locations.
  2. Hire a competent team. You need to have boots on the ground to manage everything onsite because you won’t be able to be in 5,10,20 or 40 places at one time. Your team on the ground is your eyes and ears. They have your express authority during the entire event activation.
  3. Create consistency throughout all of your events. Your branding, messaging, staff training, event logistics, everything needs to be the same across the board. Discrepancies can cause issues with your brand messaging and your overall results.
  4. Set up your SOP’s. Your standard operating procedures can be as simple as a training manual for your staff. It needs to be a guide of “What happens if” or “If this happens, do that”. You need to be prepared for any variety of issues.
  5. Track everything. Create a system that tracks each location, shipper/receiver details, team/staff details, and any other relevant information to help you manage everything smoothly.
  6. Have contingency plans. Always have a backup. No matter how well prepared you are and no matter how good of a planner or organizer you are, something always goes wrong. So, if you know that going in, you can think about what could possibly go wrong and plan your backup plans accordingly.

These are your foundational functions of planning multiple events at the same time and will help you create successful events that can be repeated and replicated from location to location. 
Are you ready to plan your next event? Or events? Book a 30 minute call here to discuss your vision.


Events: Maximize Your Connection

People want to connect and network at your event.
There are literally thousand of conferences and events globally each year. The options are endless it seems and attendees carefully select what events they are going to attend and why.
As an attendee myself to many events I look at the following when choosing to select an event:

  1. Location – Do I like the location? Have I ever been in that city or country? Can I build a trip around this event?
  2. Time of Year/Weather – Is it going to be in Arizona in July? Or in Boston in December. You get the drift…is it going to be pleasant or not? My preference is locations with decent weather, preferably sunshine, but not blazing hot where I can’t get out and enjoy the local scene.
  3. Topics/Content/Speakers – Who is speaking and what are they talking about? Is this something I need to learn to grow my life or business? Do I generally like the speakers? Are there speakers that I’d love to connect with?
  4. Overall audience demographic – Based on the topics and speakers, I look to see what kind of audience will show up. Are they my target market or one I am interesting in breaking into?

You may notice that price didn’t show up in my list. Money is the LAST thing I look at because if these 4 are a yes for me, then buying a ticket is a NO-BRAINER.
With that being said, if one of these 4 points is off I really sit down with myself and have to determine if it’s really something that I want or need to attend. If it’s not a Fuck Yes, then it’s automatically a NO.
I can gain from any event that I attend as it helps me create better content for you, my audience. I look at events through a different lense than you do as being an attendee only.
I really want to focus on one point here today though that many event creators miss.
One of the TOP reasons that people attend events is this:
People want to connect with people at events.
Your location may be awesome. Your content may be off the charts incredible and it is expected to be good. It’s the audience and speakers you bring in that is attractive to most attendees.
I have attended events globally and paid thousands of dollars to attend while I’ve not attended local events that cost $20 bucks. What they are creating with their mix of content, speakers and target audience is what induces me to go or pass it up.
Who and what you attract lends to the experience of the event for everyone. Are you creating opportunities for people to connect? Matt Heinz recently shared a post on LinkedIn about how he maximizes his time at events. If you read through the comments you will see similar responses to what Matt offers up.
Event Creators have this mindset that everyone is going to LOVE every session and all the sessions will be full. I’ve heard event creators promise and guarantee speakers that they will have full sessions and then have it not happen for a multitude of reasons.
A large majority of your attendees are going to be entrepreneurs or employees of companies who still have to show up for conference calls, sales calls, and other various virtual meetings or engagements while at your event.
Based on your audience and how Matt and many others maximize their time at events, you can make better choices when building out your agenda.

  1. Pay attention to WHO is in your audience or WHO you are trying to attract. When you are really clear on the audience, you can create an experience that they will want to attend, participate and fully engage in. Remember, they are coming for the experience and to meet other people. Your content is expected to be good. There is no forgiveness for shitty content in this day and age. Build your event around your audience not around your ego.
  2. Create space in your agenda. You don’t have to overload your event with content. The overwhelm factor is very real and we can only retain so much after a while. Let me be clear, your content needs to be top notch, but you don’t need to overdo it on quantity. When I say create space, I mean, create more breaks, more networking opportunities, more down time, more opportunities for people to gather. You can create activities that get people to engage and connect with each other as a session rather than load them down with another 30 minutes or an hour of content.
  3. Don’t change your agenda midstream. I’ve seen clients and other events decide to change up their agenda in the middle of the event or basically just throw the agenda out. Please for the love of your event planner’s sanity, DO NOT DO THIS. There is a time for things to just flow, but if your event is set with a pretty firm agenda and you have business owners attending your event you need to understand you just blew their own agenda out of the water. As I stated above, many of your attendees will schedule calls and meetings around the breaks in your event. If you decide to throw caution to the wind and wing your agenda, you’ve officially lost those people. While they definitely want to attend your event, they may have money on the line with client calls and meetings. You took them out of the game and you changed the energy of the event. This causes frustration and angst, FOMO and irritation.

These points may seem obvious to most, but when you are building out your event they can be easily forgotten. Many event creators build their event on their own personal agenda and the results that THEY want to achieve, but they forget that the people attending have their own agenda. If you can find that sweet spot when creating your event everyone wins.
Are you ready to create your next live event experience? Book a call with me to discuss your ideas.

Photo credit: Marcy Browe Photography

This Journey Called Life

There are moments in our lives when we look back at them we see them as pivotal and they changed the path we traveled. Those moments can be sad, happy, amazing, devastating. They can catapult us in a new direction, but we do have a say in how we handle these moments and what the path before us can look like.
I can look back on life and see specifically a half dozen moments in life that changed my life. I know there are more if I were to look deeper. I’ll leave that for my coaching sessions.
As I sit here today, I know that I never imagined this point in my life. Don’t get me wrong life is not bad.
When I was a little girl, I bought into the fantasy of being married for 50 years to the love of my life with 2.5 kids and a house with a white picket fence. A perfect life. Whoever sold us that fantasy really messed up. There is NO perfect. Or is there?
What if I said my life WAS perfect just as it is?
My dad breaking his back when I was 12, marrying my highschool sweetheart at 19, divorcing that said sweetheart at 26, starting a business, losing a business, a miscarriage, starting another business, mom fighting cancer, traveling the globe and all the diversions, celebrations, and moments in between. The friends gained and lost. The births. The deaths. The tears. The joy. The successes. The losses. The pain. The hurt. The betrayal. The gratitude. The happiness. The adventure.
What if all that IS perfect just as it is?
They say that you only live once. YOLO. But I lean more towards, you only die once. I live life every single day. It doesn’t always look or feel perfect, but I am living an amazing journey. The woman I am today is unrecognizable to my 12 year old self, even to my 25 year old self. I’ve not done everything that I thought I would do and I’ve also done SO much more than I ever imagined.
I can’t compare my life to anyone else. I’m walking in my own shoes and no one else’s. Walking in someone else’s shoes isn’t always as desirable as we may think it is. We hear and see a lot of picture perfect lives on social media, or what appears to be picture perfect. Remember looks can be deceiving. When I traveled in 2017, I received lots of comments and messages from friends and curious observers about how awesome my life looked and how they wish they had my life.
They had no idea of the daily challenges and struggles I went through traveling the globe. Please don’t feel sorry for me. I traveled the globe for 8 months and it was incredible, but it was not without challenges. It was far from perfect, but it was my journey.
I’ve learned over the last few years to really take hold of life more than ever and just go for it. I’ve always been fearless, but I’ve grown into another level of myself that is more aware, more loving, more adventurous, more committed, more forgiving…just more. I also find my tolerance level for bullshit has gone to ZERO, nil, nada…like don’t even try to pull something on me. I don’t put up with petty nonsense. You can take your petty bullshit and don’t let the door hit you in the ass on the way out of my life. ZERO TOLERANCE.
Even the bullshit is perfect, right?
I put up with a lot of it for a very long time in my life. I wanted to please people. I thought I had to show up a certain way. I was too much for some people and not enough for others. I finally learned that I needed to figure out who I was; who I wanted to be and then once found, NEVER let it go.
The woman I am today is because through it all, I thrived. I blossomed. I weathered the seasons of life. I’m like the caterpillar who has finally become a beautiful butterfly. I’m strong, delicate and beautiful inside and out.
This journey called life is… PERFECTLY imperfect.
I want to encourage you to look at life through a different lense. You are perfect just where you are in this moment.


More Than JUST an Event Planner

I had a chat recently with a friend that told me they didn’t understand what I do. I thought it was clear since my business is Events by Lany that I am an event planner, BUT he said something that was a lightbulb moment for me.
He said, “An event planner to me is someone who just calls the venue and caterer to get the basics set up for an event. It feels like you do more than that because of your skills, but I’m not really clear on what you do.”
He’s right. I do way more than call to secure the venue and catering (aka F&B – Food & Beverage).
Yes, I plan events, but there is SO much more that this truly entails. I live, eat and breathe a client’s event. See, you can hire an basic event planner for the basics. Yup, there are planners that do that. Let me just say that all of the event planners I know and work with, we all step into a space where we literally support your vision and dream on our shoulders. We carry this to the very last moments of your event and then we sleep for a week.
From the first moment I speak with a potential client about their event, my brain starts exploding with ideas. I get jazzed when anyone wants to do events because I LOVE events. I love what you can create from nothing and it brings me so much joy.
So what do I REALLY do if I don’t just plan events?
Plan and strategize.
Facilitate and manage every single detail of your event.
Hold your vision.
Carry out your vision.
Secure vendors and negotiate contracts on your behalf and for your best interest.
Manage your budget and keep your profits at top of mind.
Communicate with your speakers and attendees.
Create a container and hold space for your event.
Put out fires that you’ll never hear about.
Keep calm.
Remove your stress.
Diffuse situations.
Care for your attendees.
Care for you.
Care for your speakers.
Show up with grace, peace and joy.
Create efficient systems.
Hold hands.
Love on people.
Infuse joy into each person we interact with.
Stand firm in integrity, morals and ethics.
Keep your vision throughout the event.
Smile and smile some more.

I create impactful and life changing experiences using live events.


I’m Only Human

I’m human and I procrastinate.
Don’t get me wrong. I get a TON of things accomplished.
My clients are happy.
My proposals are sent.
My content is written.
My house is clean.
My laundry is done.
You get the point. I’m on top of my work in life and business.
So, what do I procrastinate on?
I avoid the hard things. The things in my subconscious that force me to face off with myself. I have a couple of coaches and a Mastermind group that are all soul/business based which means we dive beyond the action steps and doing the work in business. We also have a spiritual, mindful, soulful practices that help me be a better person; be more aware and conscious with all things in my life.
This means that there are personal things, past and present, tucked deep in my subconscious that I get to face off with. It’s not always pleasant and it can be hard.
Hard to open up.
Hard to acknowledge something.
Hard to face off with myself.
So, I avoid it. I intentionally look for other things to DO rather than BE in the moment and grow past whatever has come up.
I hardcore procrastinate when if I only faced off with that thing it would be over and I’d be on to the next. Instead I make it hard for myself.
I’m human and I’m a work in progress.
Two years ago I wouldn’t have even seen or acknowledged my avoidance. Today I see it immediately and more often than not I’ll work through what shows up, but there are times where it’s just to great for my conscious mind to work through.
When  I find myself in this situation I reach out to my coaches and ask for support. They know and love me and show up in a big way to help me. It still may take time to work through it, but I know I’ve got someone who has my back and will help me.
Recognizing my shortcomings and weaknesses and asking for help makes me be better each and every day. I’m perfectly imperfect, and I show up every day asking for help to be the best version of myself.
I still procrastinate and I laugh at myself when I recognize it. I don’t beat myself up. I laugh because I’m learning and growing.
I love myself regardless of my faults.
I’m only human.

Business Events Life

Finding My Passion

Ten years ago I stumbled upon events.
I had spent the previous 10 years in the world of finance and lending. I managed portfolios of $5-10 million dollars. I prepped and passed corporate, state and federal audits that occurred on a regular basis.
I was REALLY excellent at what I did. Management, HR, staff training, sales, marketing, customer service, budgets, reconciliation, organization, and so much more. I was so good, that I became the manager that mentored all the new managers as they came up. The stress was indescribable.
I never realized my value and worth.
I hated my job. No matter how good I was, I was never good enough and it didn’t change my dislike of my work. Long story short, the market tanked and I happily jumped out of it.
For about a year I floated around looking for something different. Every opportunity that showed up was back in sales, finance, lending or insurance.
It was NOT what I wanted.
One day my chiropractor told me that the company next door to her office was hiring. It was an ad agency. They were looking for a marketing/event manager. I had no experience in events and was clueless about branding and advertising.
Still I wanted the job. I faked my way through the interview and became the new event manager. I learned very quickly.
I adapt like nobody’s business.
Within 60 days I was running $150,000 to $1million dollar events, working with VP’s and other marketing executives from brands like Pepsi, Disney, Jeep, Wal-Mart, Aveeno, HBO, John Frieda and so many more.
I carried my skills from my previous finance and management into this job. I loved the work. It was massively high stress which I knew how to handle from my previous career. I showed up in excellence, but I was never truly valued. I was another cog in the proverbial corporate wheel.
Today, I carry the depth of the past 20 years of experience into my strategy sessions and production for my clients. Events don’t stress me out. You can’t throw me anything I’ve never seen.
I LOVE events. We use over use the word love these days, so let me sum up this feeling. 
Creating events fills my soul. I’m at my happiest and most fulfilled when I am in creation mode. Being able to take a vision or dream and create if from nothing is pure magic. The impact and ripple effect of the human interaction is powerful on such a deep level that if you aren’t paying attention you might miss it. I look for it. That ripple is truly what events is about for me.
Are you ready to discuss your next event? Let’s set up a time to chat.


Event Content: Keep It Current and Relevant

The room was full!
Something every Event Creator loves to have.
The cocktail party was great.
The opportunities for networking were decent.
But as we got into the content I wanted to bail.
It was low level.
Entry Level.
Beginner marketing and social media content.
And it was old news at that.
The content was below the intelligence of the audience.
Thankfully my ticket was free otherwise I would have been mad that I paid for the event.
The Event Creator missed the mark. They’ve been doing their event for so many years on auto pilot, that they forgot to infuse new life into it. You’ve got to keep it fresh and new and make sure that the content is in alignment with the experience level, intelligence and knowledge of your audience.
Here are some things I noticed while attending this event:

  • The content was subpar
  • The attendees were not well matched as far as business experience goes
  • It was great to meet new people, but it was hard to sift through who was relevant to your own business
  • It’s ok to fake it until you make it, but man there were lots of fakers there
  • The event creator was very self serving and self absorbed on and off stage (ego driven)
  • Unwilling to accept feedback
  • Panders to their clique or favorite people
  • Long, exhausting days filled with more content than time allowed
  • Long days are ok
  • Exhausting days are ok
  • Rushing through content, so to get it done is not ok
  • You stop being effective with your message when you are rushing through content

Here are a few ways to improve upon this type of situation:

  1. Uplevel your content! Make sure that your content is going to move your audience to the next level.
  2. Get super clear on your marketing and sales to attract your ideal client to your event, so that your audience is balanced and matched with each other
    1. This does not mean that everyone has to be on the exact same level, but they need to be on similar paths at least
  3. Make sure that your schedule matches the quantity of your content
  4. There is overwhelm and then there is OVERWHELM. It’s easy to bore your audience or leave them in the dust. Find that sweet spot.

Slay Your Dragon

What accomplishment are you proud of? What dragons are you slaying?

It’s ok to give yourself a pat on the back once in awhile. I’m totally guilty of beating myself up when things don’t go the way I planned or at the speed I expect.
So today, I’m gonna be proud of myself. I was thinking about the last 12 months and all that I’ve actually accomplished. So much…but one of the things I am most proud of may seem silly to many.
My Dragon: Email Automation
I’ve got real live email automation sequences running. While this may not seem like a big deal to you. It’s a monstrous accomplishment for me.
My Super Power is Events!
You see, email automation is like calculus to me. I didn’t get it. I couldn’t wrap my head around it. Plain and simple, I hated it.
I can run events like a beast, but email was the bain of my existence.
Even now, I don’t like checking email. It’s just one of those things I don’t like.
So, for the last couple of years (Yes, apparently I’m a REALLY slow learner when I resist something) my friend Stephan Hovnanian (who is an email marketing genius) patiently taught me, answered my questions and helped me clear the cobwebs out of my head.
I’m a hard core visual learner, so earlier this year Stephanie Calahan helped me visualize what my first automation sequence would look like. I was finally able to create it, albeit slowly.
Recently, n the middle of writing a new email sequence I realized what I was doing hit me like a ton of bricks. I’m actually writing a full sequence of emails and I’m not complaining or pulling my hair out.
For me to have automations running and for me to grasp the flow of it is huge.

What accomplishment are you proud of? What dragons are you slaying?